Global Media Campaign
Voices for Demilitarization — women and youth-led mainstream media for global disarmament.
Voices for Demilitarization
Women & Youth-Led Mainstream Media Campaigns for Global Disarmament
Public perception heavily shapes national security priorities and arms control legislation. To shift global narratives away from militarized solutions, IDA proposes a high-impact mainstream media initiative positioning women and youth at the center of peacebuilding narratives.
Grounded in the advocacy principles of UN Security Council Resolutions 1325 and 2250, the campaign amplifies evidence-based arguments for small arms control and the socioeconomic benefits of redirecting military spending toward human development.
Prepared for multilateral institutional donors, international broadcasting alliances, and peace philanthropies worldwide.
Pillar I — Broadcast
Television & Broadcast Spots
30–60 second broadcast spots on leading international and regional TV networks. Highlighting firsthand accounts of women and youth navigating conflict zones and community stabilization.
Pillar II — Print & Digital
Mainstream Print & Digital Editorials
Data-driven visualizations in major global newspapers comparing military expenditures with investments in public infrastructure, technology, and health — making the case for redirection.
Pillar III — PSAs
Youth-Driven Public Service Announcements
Shareable, short-form segments emphasizing identifying and resisting the illegal trade and circulation of small arms and light weapons (SALW) within local communities.